Platform Evolution and User Adoption
Updated: Aug 14, 2019
For any digital platform the vital challenge of attracting users is just the start. Platforms need to develop and maintain user communities across multiple points of platform evaluation to achieve their objectives (market position, impact etc).
The platform evolution and user adoption process (illustrated below) marries the platform developer and user perspectives. This helps in establishing better understanding of various steps and factors that influence platform and that must be considered throughout platform development and evolution lifecycle.